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In our last post on How to Choose the Best Email Marketing Tool for Your Business and Budget we introduce and describe the different email marketing tools in detail. In this article, we will be discussing how you can effectively use this astounding software for promoting your business. Overview Types of Email Marketing There are different types of email marketing based on your intention of sending. The best way to get the most out of these campaigns is to understand the psyche of the receivers; and that is what we will be exploring in this series. To use Email Marketing Software Tools (either free or paid) like

Before You Read On How many times have you received a text on your phone informing you of a product/service? More than you could remember for sure. That is why you need to pay attention as you read on to learn the secret and opportunities mobile marketing can offer your business. Introduction Mobile in technology usually refers to Mobile Devices such as smartphones or tablet computer. Mobile devices now allow us to do a lot of things which could only be possible on a computer before. The major reason for the rise in the use of mobile devices is because it allows users to communicate with

Introduction Email is an abbreviation for Electric Mail. It enhances quicker, faster and safer means of message delivery from one person to another unlike the use of postal service (letter writing). Smart business owners today have discovered the potential of this platform to promote their businesses and this is changing the face of online business promotion.  Email marketing allows you to send email messages promoting your business to as much as possible people you have on your contact list. Aside from visiting social media platforms like Facebook, Twitter, etc, the other place people visit is their email, especially for important information like; Interview Invitation Business Proposal

Overview If you are well oriented with the internet, you most probably should know, Clickbank, eBay on and the big guy, Amazon. Well, if you don't know them yet, these are e-commerce platforms where products can be purchased. Every day, thousands of people use these e-commerce platforms to get what they need and even interestingly, these products can be delivered to their doorsteps if they want. Yeah! No need to go to the local market anymore. But even as products are purchased daily from these online platforms, there are smart guys out there who utilize these e-commerce platforms and make cool money from them.

Introduction Social media enables connection, interactions, sharing and information exchange across the internet. This tool has grown to a big social media marketing platform where businesses can interact with customers and prospective buyers, from sharing products, services to customers feedback, conversation and reaching people world over. Every day you chat, upload pictures, upload videos and upload recent happenings around the world via social media network markeing. But do you know that you could make your business a boom with this same social media? According to research, about 90% of marketers agreed to the fact that social media marketing led to an increased exposure for their businesses.

E-commerce Marketing strategy is employed in promoting online products on E-commerce websites. This branch of digital marketing helps sellers reach more customers online, more than they could reach in the traditional market with the same budget. There are however, strategic ways of achieving effective reach and boosting sales via E-commerce marketing; Search Engine Marketing The first place people turn to for information is the search engine synonymous to Google in most countries except Russia where Yandex is the popular search engine. Ecommerce websites can reach more customers by placing adverts with search engine companies. Whenever a customer's search word(s) coincides with the sellers

One of the major aspects of internet marketing is search engine marketing(SEM). This is when your ads compete for a placement based on relevant keywords or phrases. "When users search with a specific keyword or phrase, search engines displace some ads on top, at the bottom or by the right side, those are paid advert, they are also known as pay per click ads because you are only charged when the ads are clicked on. The ones in the middle are the organic search result. You don't need to pay to be there. We will cover organic search results in later posts." It's actually