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The cost of running a front-page advert in a national newspaper is nothing less than #200,000 and also the cost of running a campaign advert on either radio or television is not cheap as well. Politics is money! And most of the time, winning an election is not how much you have to spend but how wise and strategic you are in spending. The #NotTooYoungtoRun bill which was passed not quite long raised some concern that, even though youths manage to pay for nomination forms, many of them do not have enough financial backup that will help fund their campaign ― maybe because they

In our last post, titled Email Marketing and Management we discussed the importance of email marketing and how to plan your campaign. In this article, we will be taking you through the different criteria and features to look out for in email marketing software tools and how to choose the best for your business/purpose based on your budget. Overview Email Marketing Tools are software that helps business owners to successfully build a campaign and effectively achieve the purpose of sending. Since these are optimizing software, it is reasonable for the developers to charge for them except if they would be making their money elsewhere

Facebook is the most popular social media platform in most countries especially in Africa with more than 2.2 billion active monthly users. The probability that an internet user does not have a Facebook account is very slim. This is the major reason every business owners need to take advantage of this platform. There is a high likelihood that you reading this have liked at least a page on Facebook. A Facebook Page is a subsidiary account user can create to promote a particular purpose especially business products/services without interfering with their private account. News website pages you might have clicked like to stay updated of

Before You Read On How many times have you received a text on your phone informing you of a product/service? More than you could remember for sure. That is why you need to pay attention as you read on to learn the secret and opportunities mobile marketing can offer your business. Introduction Mobile in technology usually refers to Mobile Devices such as smartphones or tablet computer. Mobile devices now allow us to do a lot of things which could only be possible on a computer before. The major reason for the rise in the use of mobile devices is because it allows users to communicate with

Introduction Email is an abbreviation for Electric Mail. It enhances quicker, faster and safer means of message delivery from one person to another unlike the use of postal service (letter writing). Smart business owners today have discovered the potential of this platform to promote their businesses and this is changing the face of online business promotion.  Email marketing allows you to send email messages promoting your business to as much as possible people you have on your contact list. Aside from visiting social media platforms like Facebook, Twitter, etc, the other place people visit is their email, especially for important information like; Interview Invitation Business Proposal

Overview If you are well oriented with the internet, you most probably should know, Clickbank, eBay on and the big guy, Amazon. Well, if you don't know them yet, these are e-commerce platforms where products can be purchased. Every day, thousands of people use these e-commerce platforms to get what they need and even interestingly, these products can be delivered to their doorsteps if they want. Yeah! No need to go to the local market anymore. But even as products are purchased daily from these online platforms, there are smart guys out there who utilize these e-commerce platforms and make cool money from them.

Introduction Social media enables connection, interactions, sharing and information exchange across the internet. This tool has grown to a big social media marketing platform where businesses can interact with customers and prospective buyers, from sharing products, services to customers feedback, conversation and reaching people world over. Every day you chat, upload pictures, upload videos and upload recent happenings around the world via social media network markeing. But do you know that you could make your business a boom with this same social media? According to research, about 90% of marketers agreed to the fact that social media marketing led to an increased exposure for their businesses.

Have you ever thought about how 'content marketing' ranks in the digital marketing campaign? Amazingly the core of digital marketing campaign is content marketing! Isn't that awesome? Well, I'm not bent on wasting off your precious time; an in-depth, yet right to the point facts on content marketing and excellent content marketing tips shall be unveiled in this article. For a start, let's understand what content marketing is, and guess what? If this isn't your first read on content marketing, these following points will make you feel in awe. What is Content Marketing? As a professional in your brand, when you create, or you